Which Social Media Platform is Right for Your Business? All businesses benefit from being active on social media. Since time is limited, you must choose your social networks wisely. Instead of spreading yourself thin across all the major social networks, it’s best to be active on just a few. You’ll need to do some research …
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Best Tools for Researching Social Media Marketing Keywords As you probably already know, a solid social media marketing strategy requires more than status updates and engagement. You need strategic planning that addresses your audience’s needs and the things they want to know more about. Keywords are important because they help customers find your content. Researching …
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5 Facebook Ad Mistakes and How to Fix Them Facebook is a powerful advertising tool. If you’re using the social site to connect with customers, share updates on your business and run targeted ad campaigns, you’re making all the right moves. However, you may be making some common mistakes. To ensure that your Facebook ads …
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3 Great Reasons Why You Need a Social Media Strategy Simply existing on social media is not enough to take your brand to the next level. However, many small and midsize businesses jump onto social media without a clearly defined strategy. The problem with this casual approach is that you have no direction – no …
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How Does Social Media Impact SEO? The question of whether or not social media affects search engine optimization has been talked about for a long time. The short answer has always been yes, social media DOES have an impact on SEO. How much of an impact is not clear. Fortunately, we’re learning more about this …
3 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos …
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5 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. …
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Did You Know You Could Do These 10 Things on LinkedIn? LinkedIn is more than just a place to connect with other professionals. It’s a network that allows you to engage in conversation, post content, look for new jobs and wish colleagues a happy birthday. For as much as you can do on LinkedIn, chances …
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How to Build Trust on Social Media By now, your company probably has some type of presence on social media. But you may have found that it’s getting more difficult to reach your audience. People are growing tired of being advertised to, and they are especially good at tuning out automated, robotic messaging. Building trust …
Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard …
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