5 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, …
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How Does Social Media Impact SEO? The question of whether or not social media affects search engine optimization has been talked about for a long time. The short answer has always been yes, social media DOES have an impact on SEO. How much of an impact is not clear. Fortunately, we’re learning more about this …
3 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos …
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5 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. …
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Did You Know You Could Do These 10 Things on LinkedIn? LinkedIn is more than just a place to connect with other professionals. It’s a network that allows you to engage in conversation, post content, look for new jobs and wish colleagues a happy birthday. For as much as you can do on LinkedIn, chances …
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How to Build Trust on Social Media By now, your company probably has some type of presence on social media. But you may have found that it’s getting more difficult to reach your audience. People are growing tired of being advertised to, and they are especially good at tuning out automated, robotic messaging. Building trust …
Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard …
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10 Tips to Help You Write Better Social Media Content Content will continue to be crucial for your digital marketing strategy in 2016, so it’s a good idea to redefine the expectations you have for it. Not only does the content on your website and blogs count, but so does the content posted on your …
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Tips for Making Social Media Work for You With so much advice regarding social media, it’s hard to know which practices to follow. One minute you’re advised to do this; the next something completely different. One of the reasons why the advice changes so much is that social media is flooded with new content every …
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5 Tips for Creating a Social Media Strategy Do you have a social media plan? If not, you should! A well-defined social media strategy provides you with guidance as to what to publish, where to publish it and when to publish it. Following this plan increases the chances for visibility and reach and ensures that …
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