Which Social Media Platform is Right for Your Business? All businesses benefit from being active on social media. Since time is limited, you must choose your social networks wisely. Instead of spreading yourself thin across all the major social networks, it’s best to be active on just a few. You’ll need to do some research …
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Are You Following the Best Practices for Facebook & Instagram? When the best practices for Facebook and Instagram are discussed, do you know what they are? If you don’t, you’re not the only one. The rules are always changing, making them hard to keep up with. Nevertheless, you can’t afford to ignore the latest practices. …
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Best Tools for Researching Social Media Marketing Keywords As you probably already know, a solid social media marketing strategy requires more than status updates and engagement. You need strategic planning that addresses your audience’s needs and the things they want to know more about. Keywords are important because they help customers find your content. Researching …
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How to Use LinkedIn for Social Selling In order to successfully sell your products and services, you must have good relationships with your customers. One of the best ways to develop strong relationships is by being active on social media. Using your social channels, you can share information about your industry, keep people updated on …
5 Facebook Ad Mistakes and How to Fix Them Facebook is a powerful advertising tool. If you’re using the social site to connect with customers, share updates on your business and run targeted ad campaigns, you’re making all the right moves. However, you may be making some common mistakes. To ensure that your Facebook ads …
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7 Steps to Creating Viral Videos Are you ready to create a viral video? There is no single way to go viral, which makes it all the more challenging – and interesting! But, if you succeed at your goals, you can generate brand awareness, grow interest in your products and secure new customers. Let’s explore …
3 Great Reasons Why You Need a Social Media Strategy Simply existing on social media is not enough to take your brand to the next level. However, many small and midsize businesses jump onto social media without a clearly defined strategy. The problem with this casual approach is that you have no direction – no …
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Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the …
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How Does Social Media Impact SEO? The question of whether or not social media affects search engine optimization has been talked about for a long time. The short answer has always been yes, social media DOES have an impact on SEO. How much of an impact is not clear. Fortunately, we’re learning more about this …
5 Ways to Personalize Your Social Media Campaign Social media gives you the opportunity to reach customers and connect with them in a meaningful way. This is a huge advancement from the traditional billboards and newspaper advertisements that only went so far in establishing strong relationships with customers. Yet positive rapports don’t just form overnight. …
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