How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what …
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5 Secrets to Successful Marketing Automation The more your business can nurture leads and build long-term relationships before prospects are ready to buy your product, the more likely you are to win their approval and increase your conversion rate. To help nurture leads through the marketing funnel is marketing automation software. It takes the tedious …
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