5 Components of a Great Small Business Marketing Strategy Being a small business owner is a rewarding journey, but it’s a tiresome one, too. With all the daily responsibilities you have, it’s easy to overlook the benefits of a solid marketing strategy. Even if you do spend time marketing – sending emails, posting to social …
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How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what …
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5 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, …
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3 Great Reasons Why Businesses Need Social Media Social media has significantly changed the way businesses do business. The telephone opened up new opportunities, but not the way social media has. Each day, we’re learning new ways to incorporate social media into our lives, whether it’s reading the latest news, connecting with colleagues, sharing photos …
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10 Tips For Small Businesses On Managing Business Online You can spend all the money in the world to perfect your brand’s image, but if you don’t deliver on what your brand promises, your reputation will suffer. Your brand has a reputation, just as all others do. It’s based on the sum of what people …
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Thinking about Marketing Automation? Here are 3 Questions to Ask Yourself For some business owners, the decision to use marketing automation doesn’t come easy. Marketing automation is a powerful, valuable tool that allows you to streamline tasks, manage multi channel campaigns and track your budget. It also facilitates relationships with your customers because you can …
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5 Secrets to Successful Marketing Automation The more your business can nurture leads and build long-term relationships before prospects are ready to buy your product, the more likely you are to win their approval and increase your conversion rate. To help nurture leads through the marketing funnel is marketing automation software. It takes the tedious …
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Tips for Creating a Killer Mobile Marketing Strategy Are you interested in amping up your mobile marketing strategy? Creating an effective mobile marketing campaign is crucial if you want to connect with your mobile audience and surpass your competition. More than ever before, people are connected to their mobile devices and using them to research …
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Organic vs Paid: Is there a Winner? The world of internet marketing can be pretty complex and confusing, especially if you’re trying to figure out how to find balance between paid marketing and organic marketing. While many will claim you should stick to one or the other, the truth is that you can benefit from …