How to Spruce Up Your Landing Pages for the Holidays PPC landing pages need to be tweaked for the holiday season. In order to meet the expectations of your holiday shoppers, you must have landing pages that support your PPC campaigns. If a shopper clicks on your ad for a holiday cookie gift basket, they …
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5 Faults with Your Landing Pages (and How to Fix Them!) Are your landing pages killing your conversions instead of helping them? Landing pages that have distracting images or tiresome copy can encourage visitors to leave rather than convert. Split testing can help uncover some of the things that don’t work, but even your better-performing …
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5 Reasons Mobile Users Aren’t Converting on Your Landing Pages Are you having trouble getting mobile users to convert on your landing pages? If so, this post is for you! We are going to review five potential reasons why users aren’t converting and what you can do about them. While you’ve probably been working with …
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5 Landing Page Mistakes and Why to Avoid Them Few things in life are truly perfect. Your landing pages included. It’s very difficult to create the perfect landing page that converts the majority of your visitors. Thank heavens for the ability to split test so that you can at least get an idea of the …
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5 Paid Search Tips for Beginners You already know how it works. You type a keyword or phrase into the search ending and a list of results comes up. What you may not realize is that the order of those results is based on a complex algorithm set by the search engines. While there are …
What are the Best Practices for Landing Page Optimization? Landing pages are essentially a bridge between the marketing message and a website. They generally result in fewer bounces compared to print ads, PPC ads and social media because the messaging is targeted and includes good keyword usage. Why Landing Pages are Important in the Customer …
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