5 Effective Video Content Options for LinkedIn Did you know that LinkedIn users are 20x more likely to share video posts than any other form of content? With these engagement rates, LinkedIn gave extra attention to video content in 2018. The professional network rolled out new features and tools to help make posting and consuming …
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How to Guide More People to Your Content Content takes a lot of time and effort to produce. You must choose a topic, write the content and publish it to various platforms. You may even pay to promote some of your best work. It would be a shame to go through all this work and …
5 Secrets of Effective Online Content Have you ever wondered why some content performs so well and some does not? Great content not only captures your readers’ attention but also leads to conversions. To take your content from good to great, it needs a few things. Let’s explore five key elements that all high performing …
10 Types of Interactive Content You Should Be Using Interactive content is successful at attracting attention and driving brand awareness. It’s also a great way to diversify your content marketing strategy. According to 2017 research from Content Marketing Institute and ion interactive, 46% of content marketers use interactive content and 68% agree that it’s an …
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Grow Your Email List With These Content Upgrades How would you like to grow your email list? Today, we are going to talk about content upgrades and how they can quickly and efficiently grow your subscriber list. The best part is, content upgrades help you land more qualified leads rather than general subscribers who might …
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Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more …
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How to Encourage More User-Generated Content Consumers trust user-generated content (UGC) more than sponsored content because it’s believed to be more genuine and honest. One report found that 85% of users feel that user-generated content is more persuasive than photos or videos. If you haven’t gathered much UGC, it’s time to start. You don’t want …
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3 SEO Secrets You’ll Be Glad We Told You About It’s not easy to get your site to rank well on Google, but it continues to be the ultimate goal for web owners. A website that ranks well in the search engines is trustworthy, relevant and credible – at least that’s what it indicates to …
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Clean Up Your Content Strategy for Fall If you didn’t get a chance to clean up your content marketing strategy for the spring, you have another chance – fall! It’s important to give your content marketing plan a fresh update from time to time to ensure that it’s covering trending topics, speaking to the right …
Content Marketing Tips for Small Businesses No matter what type of business you are running, the key to online success is creating content your potential audience will find useful. Content marketing means creating content that will help you to find new customers and keep the ones you have. When it’s done right, in a high-quality …
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