Imagine publishing a Google Ads campaign and then realizing that you’re not getting any impressions or clicks. There’s a good chance that your ad isn’t showing and that’s why there’s no engagement. While this sounds bad, it’s not actually a huge deal. There are several reasons why this could be happening, and easy ways to …
Continue reading “Top 5 Reasons Why Your Google Ads Aren’t Showing”
Have you ever read through a blog post and found it difficult to read? Maybe it was because the paragraphs were too long, there were no subheadings to break up the content or no images to support what you were reading. Whatever the case, hard-to-read blog posts are not enjoyable, causing people to leave the …
Continue reading “How to Organize Blog Posts So They’re Easy to Read”
Sending email newsletters to your customer base is an excellent way to stay in touch, build long-term relationships and generate sales. But like other marketing strategies, creating newsletters can get dry over time. Many people struggle to come up with new topics and content to engage their audience. Fortunately, we have some newsletter ideas that …
Continue reading “Newsletter Topic Ideas to Kick Up Your Email Marketing Campaigns”
Links are an important part of search engine optimization, or SEO. Building links is one of many tactics used in SEO because it signals to Google that your site is a quality resource. Sites with more backlinks tend to rank higher on the search engines, too. What you may not know is that there are …
Continue reading “3 Types of Links that Matter Most for SEO”
Launching a website is a big deal, but the hard work doesn’t stop here. Once your website is live, you will need to concentrate on creating good content and improving the user experience. Being a hands-on website owner allows you to keep moving forward and keep gaining traction with the search engines. Fortunately, there are …
Continue reading “Steps to Take When Your Business Website Goes Live”
With more than half of Americans saying they will shop on Small Business Saturday, it’s important that your business is prepared! The purpose of Small Business Saturday is to encourage people to shop small during the post-Thanksgiving weekend. Doing so supports local economies and helps small businesses compete with larger retailers. This year, Small Business …
Continue reading “Get Ready for Small Business Saturday With These Ideas”
Who’s ready for the holiday season? Even if you could use more time to prepare, there’s no stopping this time of year! And this season will be like no other. According to a report in Business Wire, U.S. holiday gift spending may drop by $30 billion. The biggest drops are expected to come from clothing …
Continue reading “Preparing Your Small Business for the 2022 Holiday Season”
An SEO audit is a way to check how your website is performing and prevent spam. It’s important to do SEO audits often, as Google changes their algorithm frequently. By auditing your site, you can make sure that you’re following the best and latest practices for SEO. You can conduct an SEO audit on your …
Did you know that 84 percent of consumers check their email at least once a day? This provides an easy opportunity to connect with your audience and keep them up to date on what’s happening with your brand. Email marketing can also be a great alternative to other channels, as data privacy will become even …
Continue reading “Top 5 Email Marketing Tips from the Experts”
Conversion rate optimization (CRO) is used to increase the percentage of visitors who take a desired action on your website. This is an important metric to know, as it tells you how engaged your prospects are. Many marketers associate a conversion with a sale, but a conversion is really any desired action that a person …
Continue reading “What is Conversion Rate Optimization (CRO)”
