Email marketing remains one of the most cost-effective content marketing tactics out there. To be successful, you do need to understand your audience and the type of content they are looking for. You can also sweeten the pot by providing your email subscribers with special offers and discounts for their eyes only. This is a …
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A blog is an excellent opportunity to post updates about your services, share industry news, provide value to readers and grow your audience. But in order to be successful, your blog requires time and effort. There are also a number of blogging mistakes you’ll want to avoid to keep your blog looking professional. By being …
When it comes to attracting and converting customers, content marketing is one of the most effective tools you have. In 2023, we can expect content marketing to evolve. From various content formats to different social media platforms to a greater adaptation of AI technology, there is plenty to keep content marketing alive and well. As …
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Customers are integral to your brand’s survival. You need new customers to keep growing your brand, and you need existing customers to become loyal advocates for your brand. This is why it’s important to get to know your customers – who they are, what problems they are trying to solve, what they love (and don’t …
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User-generated content (UGC) is an effective way for marketers to increase brand awareness and show the human side of their brand. The benefit in UGC is that it’s created by someone else, such as a customer, advocate, employee or social media follower, so it bears more weight than other types of marketing. Even though UGC …
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Social media strategies must be measured properly to ensure they are working as you expect them to be. But you’d be surprised by how many marketers don’t look beyond the Overview tab – and you might be one of them! Your Overview tab has plenty of great stats you’ll want to keep track of, but …
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Imagine publishing a Google Ads campaign and then realizing that you’re not getting any impressions or clicks. There’s a good chance that your ad isn’t showing and that’s why there’s no engagement. While this sounds bad, it’s not actually a huge deal. There are several reasons why this could be happening, and easy ways to …
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Have you ever read through a blog post and found it difficult to read? Maybe it was because the paragraphs were too long, there were no subheadings to break up the content or no images to support what you were reading. Whatever the case, hard-to-read blog posts are not enjoyable, causing people to leave the …
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Sending email newsletters to your customer base is an excellent way to stay in touch, build long-term relationships and generate sales. But like other marketing strategies, creating newsletters can get dry over time. Many people struggle to come up with new topics and content to engage their audience. Fortunately, we have some newsletter ideas that …
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Links are an important part of search engine optimization, or SEO. Building links is one of many tactics used in SEO because it signals to Google that your site is a quality resource. Sites with more backlinks tend to rank higher on the search engines, too. What you may not know is that there are …
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