Digital marketing provides your business with the opportunity to reach a large audience in a fast and cost-effective manner. But it can be challenging to determine what metrics matter most in measuring the success of your marketing campaigns. In order to optimize your marketing efforts and achieve the best possible results, you must recognize what …
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In today’s fast-paced digital world, it’s more important than ever to make meaningful connections with your target audience. Personalization is one of the most effective ways to achieve this. By creating customized experiences, you can build stronger relationships with your customers and drive more sales. Plus, you can continue nurturing your existing customers so that …
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It’s no secret that Google has been cracking down on ad disapprovals in an effort to show higher quality ads to users. While this is understandable from a user’s point of view, it can be frustrating for marketers. Not only is Google being far more strict on its approval process, but also its digging into …
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A social media calendar shows your upcoming posts organized by date and time. You can create a social media calendar on a spreadsheet, digital calendar or interactive dashboard. Just be sure that whichever method you choose, you are able to easily edit the calendar, as things change, and social media is all about being timely …
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Email marketing remains one of the most cost-effective content marketing tactics out there. To be successful, you do need to understand your audience and the type of content they are looking for. You can also sweeten the pot by providing your email subscribers with special offers and discounts for their eyes only. This is a …
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A blog is an excellent opportunity to post updates about your services, share industry news, provide value to readers and grow your audience. But in order to be successful, your blog requires time and effort. There are also a number of blogging mistakes you’ll want to avoid to keep your blog looking professional. By being …
When it comes to attracting and converting customers, content marketing is one of the most effective tools you have. In 2023, we can expect content marketing to evolve. From various content formats to different social media platforms to a greater adaptation of AI technology, there is plenty to keep content marketing alive and well. As …
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Customers are integral to your brand’s survival. You need new customers to keep growing your brand, and you need existing customers to become loyal advocates for your brand. This is why it’s important to get to know your customers – who they are, what problems they are trying to solve, what they love (and don’t …
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User-generated content (UGC) is an effective way for marketers to increase brand awareness and show the human side of their brand. The benefit in UGC is that it’s created by someone else, such as a customer, advocate, employee or social media follower, so it bears more weight than other types of marketing. Even though UGC …
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Social media strategies must be measured properly to ensure they are working as you expect them to be. But you’d be surprised by how many marketers don’t look beyond the Overview tab – and you might be one of them! Your Overview tab has plenty of great stats you’ll want to keep track of, but …
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