5 Ways to Refresh Your Digital Marketing Strategy When business gets slow, it’s a sign that you need to refresh your digital marketing strategy. Fortunately, you don’t need to do anything significant or expensive to see results. A fresh perspective is good for you and your audience, and it might be all you need to …
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How Artificial Intelligence is Changing Digital Marketing Artificial intelligence (AI) is becoming more commonplace in our everyday lives. Even if you are not particularly technologically savvy, you still use AI more than you realize. Let’s look at an example. As you’re getting ready for work, you check the traffic on your smartphone using a Maps …
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Why Online Communities are Vital to Your Brand They say it takes a village to raise a child. Well, it takes a community to grow a brand. It has been proven that businesses benefit from their online communities. Taking the time to develop, nurture and grow your influencers is an important part of maintaining your …
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Grow Your Email List With These Content Upgrades How would you like to grow your email list? Today, we are going to talk about content upgrades and how they can quickly and efficiently grow your subscriber list. The best part is, content upgrades help you land more qualified leads rather than general subscribers who might …
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5 Faults with Your Landing Pages (and How to Fix Them!) Are your landing pages killing your conversions instead of helping them? Landing pages that have distracting images or tiresome copy can encourage visitors to leave rather than convert. Split testing can help uncover some of the things that don’t work, but even your better-performing …
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Difference Between B2B and B2C Social Media Marketing There are subtle differences between business-to-consumer (B2C) marketing and business-to-business (B2B) marketing, especially when it comes to social media. In one case, a company is selling a product to a consumer. In the other case, a company is selling a product to another company. Generally speaking, B2B …
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Content Types That Bring in Leads and Conversions Creating content is an effective way to reach your audience and help them understand how your product or service can fit into their lives. Visual, interactive content is especially helpful at increasing clickthrough rates and conversions. The more useful the content is to the reader, the more …
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Best Ways to Market Your Business on LinkedIn LinkedIn has become a top network for marketing and social selling. As a business owner, you can use the professional network to connect and engage with potential customers and nurture them through the sales funnel. However, it’s not always clear as to how you can gain the …
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How to Encourage More User-Generated Content Consumers trust user-generated content (UGC) more than sponsored content because it’s believed to be more genuine and honest. One report found that 85% of users feel that user-generated content is more persuasive than photos or videos. If you haven’t gathered much UGC, it’s time to start. You don’t want …
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5 Marketing Mistakes to Avoid as a Small Business There’s a reason why brands spend so much time creating their marketing plans. Marketing can make or break a business. Small businesses don’t have as much money to work with, so they tend to be more limited on the things they can do. Because of this, …
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