Be a More Efficient Content Writer with these Simple Tips At one point or another, most business owners find themselves creating content for a blog post, news article or website. After all, you know your business best and can offer fresh insight that other people might not have. While it’s ideal to have a dedicated …
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Which Social Media Platform is Right for Your Business? All businesses benefit from being active on social media. Since time is limited, you must choose your social networks wisely. Instead of spreading yourself thin across all the major social networks, it’s best to be active on just a few. You’ll need to do some research …
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How to Spruce Up Your Landing Pages for the Holidays PPC landing pages need to be tweaked for the holiday season. In order to meet the expectations of your holiday shoppers, you must have landing pages that support your PPC campaigns. If a shopper clicks on your ad for a holiday cookie gift basket, they …
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5 Ways to Manage Your Local Listings Local listings are an important part of your online presence. They help users find your business through online directories, search engines and map applications. They also keep your business consistent across the internet, helping you develop a brand image and boost SEO efforts. A lot goes into a …
How to Turn a Caller into a Customer Technology has done some amazing things for business, but the phone remains one of your more powerful tools. When a customer calls your business, they are either ready to make a purchase or close to making one. All of the details matter, from how you answer the …
Learn the Basics of Ad Retargeting for Your Small Business When businesses are just starting out, they tend to rely on sales from first-time customers and business partners. These relationships create a foundation that can be improved upon over time. Though digital marketing can feel strange, especially if you’re used to good old fashioned word-of-mouth …
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5 Components of a Great Small Business Marketing Strategy Being a small business owner is a rewarding journey, but it’s a tiresome one, too. With all the daily responsibilities you have, it’s easy to overlook the benefits of a solid marketing strategy. Even if you do spend time marketing – sending emails, posting to social …
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Do These 5 Things Before Jumping into Paid Advertising Paid advertising is an effective way to drive traffic to your site in a short amount of time. But, if you’re not careful, you could run through your budget quickly without seeing any real results. To make sure that you are getting the most from your …
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Are You Following the Best Practices for Facebook & Instagram? When the best practices for Facebook and Instagram are discussed, do you know what they are? If you don’t, you’re not the only one. The rules are always changing, making them hard to keep up with. Nevertheless, you can’t afford to ignore the latest practices. …
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What Ranking Factors Do You Need to Pay Attention To? Ranking factors have a huge impact on where your website ranks in the search results. They never stay the same, which makes it difficult to stay on track. The trouble is, if you don’t keep on top of the latest developments, your site will probably …
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