How to Do LinkedIn Marketing in Under 30 Minutes a Day LinkedIn remains the largest professional network in the world. According to recent statistics, two professionals join LinkedIn every second. The quality of users is exceptionally high as well. Fifty percent of Americans with a college degree use LinkedIn, and 45 percent of LinkedIn users …
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5 Effective Video Content Options for LinkedIn Did you know that LinkedIn users are 20x more likely to share video posts than any other form of content? With these engagement rates, LinkedIn gave extra attention to video content in 2018. The professional network rolled out new features and tools to help make posting and consuming …
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SEO Risks that Could be Worth Taking To be successful with SEO, you have to be somewhat aggressive. Even though it takes time to see your hard work pay off, SEO remains a vital part of your online presence. Without it, your target audience would have a hard time finding you online, and business would …
How to Guide More People to Your Content Content takes a lot of time and effort to produce. You must choose a topic, write the content and publish it to various platforms. You may even pay to promote some of your best work. It would be a shame to go through all this work and …
Best Practices for Paid Search in 2019 Paid advertising is still one of the best ways to promote your products and services in front of a wide audience in a short amount of time. It has quick results, and the results are easy to track and measure. If you’re not doing PPC marketing, you’re probably …
7 Forms of Online Advertising that You Should Know Online advertising is a broad term used to describe advertising on the internet to gain web traffic and deliver promotional messages. An important part of your digital marketing mix, online advertising allows you to target specific consumers, control your brand image and gain insight on who …
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5 Tips for Writing Effective Calls to Action In marketing, a call to action (CTA) is a word or phrase on your advertisement that tells people what you want them to do next. The more information you convey, the more likely your target audience is to click. However, space is limited, so you must find …
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4 Reasons Why Local SEO is More Important than Ever Local SEO is an effective way to market your local business online. According to Google, 46% of searches now have local intent. Local searches often include a location or ‘near me’ so that Google knows the person is looking for suggestions based on their whereabouts. …
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Make the Latest Email Marketing Trends Work for You Email marketing is far from dead. It is a powerful connection between you and your customers, and it’s not affected by the search algorithms. According to Statista, there were 3.7 billion email users globally in 2017. This number is expected to increase to 4.3 billion by …
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10 Ways to Drive More Traffic to Your Website in 2019 One of the most common questions that marketers and business owners have is how to drive more traffic to their websites. Even with all of the new technological updates and algorithm refinements, some of the best ways to increase traffic reverts to the basics: …
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