Time runs our world. It dictates where we are supposed to be and how long we have to spend on things. Not following time can land us into trouble – a lost job or a missed opportunity with a client. Knowing how important time is, you can’t ignore it when it comes to other aspects …
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When looking to partner with a digital marketing agency in Baton Rouge, there are many things that you must take into consideration. What makes this process difficult is that there are tens of thousands of internet marketing firms that all look great and promise great things. So, how do you go about narrowing down your …
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Small business owners are some of the hardest working people out there. They wear many hats, as they are responsible for increasing sales, delivering customer service, managing bookkeeping, running marketing campaigns and more. Adding LinkedIn to the to-do list might sound overburdening, but small businesses cannot afford to overlook this channel. LinkedIn is one of …
Affiliate marketing is the process of earning money by promoting other people’s products. Essentially, people find a product they like, promote it and earn rewards for completing desired actions. These actions could be visits to your site, completion of a lead form or converted sales. The main benefit to affiliate marketing is that it’s a …
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Website personalization is the process of creating customized experiences for the people who visit your website. This gets a far better response than a generic website that appeals to no one in particular. Personalization can be tricky. If you don’t personalize your website enough, you won’t connect with the right people. If you go overboard …
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Search engine optimization in Jackson MS looks a lot different than it used to. Rather than stuffing content with keywords, SEO is now focused on factors like content quality, optimization, page speed and mobile friendliness. And, as people start searching the internet using their voice, we can expect that SEO will focus on semantics. It …
New site features are added all the time, but this doesn’t make them the right fit for your site. You have an audience to satisfy, so you must think clearly about the features you add and what value they bring to users. Remember, less is more, especially when you want visitors to complete a desired …
Continue reading “3 Popular Website Features that May Be Hurting Your Conversion Rate”
The last thing you want to do is create social media content just for the sake of it. Rather than boring your audience with another predictable post, leave them feeling happy, engaged and inspired. Following a highly strategic and targeted social content calendar ensures each post is working toward your larger goals. In this post, …
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Is your brand on YouTube? It should be. YouTube has over 1.9 billion monthly active logged-in users. Roughly 400 hours of video are uploaded to the network every minute, and over one billion hours of video are watched daily. With so much content to enjoy, people can’t help but get hooked. In fact, many people …
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Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings. PPC has a reputation for being expensive, but this is only the case if …
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