Having an optimized Google My Business (GMB) listing is one of the best ways to have a stronger presence on Google. If you’re looking for ways to optimize your listing and drive more qualified traffic to your site, follow the tips in this post. They are easy changes to make, and they’ll help match your …
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Good branding is important for all businesses, but it’s especially vital for small businesses. A good brand increases your value, provides employees with direction and makes it easier to acquire new customers. Consumers want to support brands that make them feel good, which is where your brand image comes into the picture. By working with …
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One of the best things about internet marketing in Louisiana is that you can track every part of your strategy. As you learn about your audience and what works for them, you can create optimized campaigns that generate sales and conversions. But you might be wondering what metrics you need to pay attention to. Below …
Gen Z is shaking up the retail market. Already, Gen Zers, ages of 16-21, spend $143 billion a year and are expected to represent 40% of all consumers by 2020. The biggest challenge with Gen Zers is that they have no concept of what it’s like to live without the internet. As a result, they …
As we wrap up the final chapter of this decade, it’s fun to explore the latest trends in web design in Baton Rouge. Already, we’ve seen the introduction of artificial intelligence, augmented reality and virtual reality and their influence on how people interact with brands. Websites are also smarter and more intuitive than ever before, …
Influencer marketing packs some punch into your New Orleans internet marketing. To clear up any confusion you might have about influencer marketing, we’ve listed out five key components that every effective influencer strategy should have. By taking these five things into consideration, you can build a strong influencer marketing program that increases traffic and ROI …
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How’s your relationship with your digital marketing agency in Baton Rouge? If it’s not as positive and constructive as you’d like it to be, it may be time to switch companies. Before you have this discussion, however, be sure that you have the facts. Understand where the flaws are and what weaknesses are having an …
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More than ninety percent of online shoppers read customer reviews before making a purchase. These reviews are trusted just as much as personal recommendations because they provide useful, firsthand information about a product or service. Knowing this, it’s clear that getting more customer reviews should be a priority for your business. Fortunately, there are simple, …
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Did you know that the average shopping cart abandonment rate is 69 percent? This means that for every 100 people who visit your website, 69 leave without buying anything. There are many reasons why people decide not to complete their purchase, such as unexpected shipping costs and poor navigation. While you can’t win every customer, …
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Are you curious to know what types of content are most effective? Each company has a unique audience, so you’ll have to experiment with different types of content to see what your readers like best. That said, there are some forms of content that are worth exploring regardless of your audience. For example, the human …
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