In the world of digital marketing, interpreting analytics is key to gaining insight on how your campaigns are performing and areas that need improvement. Unfortunately, many businesses struggle to grasp marketing analytics, which ultimately has a negative impact on their ROI. In this article, you will find 5 simple steps that can help you better …
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While creating a successful digital marketing strategy can feel daunting, you can concisely sum up your ultimate goal in three words: positive customer experience. Since there are many avenues to be considered when improving a digital marketing plan, it’s important to have an uncomplicated, concrete list of solutions to your most common problems. Below, we …
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As a marketer, choosing between a short-form video and a long-form video can be difficult. There are many factors that play into the pros and cons of both types of videos. While consumers tend to have short attention spans when it comes to ads, studies have still shown that long-form videos often perform better. It’s …
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Have you felt like you’ve been blindly spending money on Facebook ads and promotions without getting the results you are looking for? Facebook may offer your business an opportunity to reach more people, but unfortunately, it doesn’t guarantee that your advertisements will produce the number of audience interactions that become available to you. Thankfully, you …
It’s still the beginning of a new year, and it’s not too late to devise a plan for your small business SEO! Unfortunately, the pandemic continues to leave small business owners guessing what interruption will happen next, as well as which direction their consumers’ behavior will head in the months to come. That’s why we’re …
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As technology continues to advance, customers are utilizing their phones for almost everything under the sun! More and more brands are finding that using SMS is a uniquely effective marketing tool. While choosing to take advantage of mobile marketing may seem to require a heavy investment on the app-side of things, becoming an additional notification …
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As we head into the New Year, it’s important to brush up on some of the changes that have taken place so that you can prepare your new marketing strategy. When it comes to pay per click advertising, there’s never a dull day! While businesses were dealing with supply chain disruptions, labor shortages and increasing …
Continue reading “Biggest Changes to Google Ads You Need to Know for 2023”
It comes as no surprise that one of the main ways to increase traffic to your website is through ranking well on Google. But these days, there is another way to be featured above other sites on a quick Google search, and this is through featured snippets, otherwise known as “position zero.” Right now, approximately …
As we prepare for 2022, it’s a smart idea to look over your social media marketing in New Orleans. What types of things worked for you this year? What didn’t? By evaluating your strategy, you can make positive changes that will keep you moving forward in the upcoming year. Most businesses include Facebook in their …
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When you have a website, it’s important to optimize it for the best user experience (UX). Otherwise, you’ll likely be dealing with low conversions, high bounce rates and poor engagement. A great way to enhance your site is by improving your Core Web Vitals. By doing this, you can boost your visibility in the search …
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