When you think about “internet marketing,” what images come to mind? For many people, it’s ecommerce shops, tech startups, and social media influencers. While these industries do rely on internet marketing, they aren’t the only ones. In fact, there are many unique or unexpected industries that can benefit from this type of marketing, allowing them …
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When you’re busy managing a business, it can be easy to lose track of what’s working—and what isn’t. That’s where a digital marketing audit comes in. A thorough audit will help you identify strengths, pinpoint weaknesses, and create a roadmap for more targeted efforts moving forward. Here at KBDC Inc., we conduct digital marketing audits …
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Your brand’s logo is one of the first things customers notice, instantly putting your services or products at the top of their mind. What some brands fail to realize, however, is that logos have a limited shelf life. While there is no hard and fast rule for how often you should refresh your logo, many …
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Email marketing might seem like an old-school way to engage audiences, but it’s actually a powerful marketing tool when used correctly. Consider that billions of people use email, and 88% of them check their inbox multiple times a day. In fact, 22% of people check their email more than 20 times a day! While email …
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Customer testimonials are a powerful form of social proof. They allow potential clients to see real, firsthand experiences with your business, which can foster trust and influence purchase decisions. However, gathering authentic, compelling testimonials doesn’t happen by chance; it requires strategy, thoughtful timing, and a respectful approach. Below, we’ll explore best practices for encouraging customers …
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Building a successful marketing strategy hinges on one core principle: speaking directly to the right people. Whether you’re launching a new product or looking to grow an existing business, pinpointing a highly targeted audience can drastically increase your marketing ROI. Let’s dive deeper into how to find, engage, and leverage the specific audience segments most …
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When it comes to pay per click advertising, the two heavyweights in the ring are Google Ads and Facebook Ads. Both platforms reach billions of users and offer sophisticated targeting tools, but they operate in fundamentally different ways. So how do you decide which one is best for your business? Let’s break down the key …
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Conversion rate optimization (CRO) doesn’t always require a complete website overhaul. Sometimes, small, strategic adjustments can make a huge impact on your bottom line. Below, we’ll explore simple website tweaks that can yield significant improvements in conversions and user engagement—whether you’re looking to increase sales, sign-ups, or any other key metric. Clarify Your Call-to-Action (CTA) …
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Online interactions happen faster than ever, which means users expect quick responses and seamless communication. Live chat is increasingly becoming a go-to solution for businesses of all sizes looking to enhance customer service and user engagement. If you’re on the fence about whether live chat is right for your website, here are some compelling reasons …
In the ever-evolving world of SEO and content marketing, topic clusters have emerged as a powerful strategy to improve search engine rankings and create a better user experience. By organizing related pieces of content around a central theme, topic clusters help you demonstrate authority, guide readers to relevant information, and ultimately boost organic traffic. Below, …
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