Have you ever sat in a marketing meeting and heard terms like paid media, digital ads, and advertising campaigns used interchangeably and been confused? If so, you’re not alone. The marketing world is full of buzzwords that overlap, evolve, and sometimes mean slightly different things depending on who you ask. It can get confusing, especially …
Category Archives: Blog
10 Ways to Keep Your Brand Visible During the Holiday Rush
The holiday season is one of the busiest times of the year for both consumers and businesses. Last year, holiday spending reached $976.1 billion, and online sales hit a record $241 billion. The average U.S. consumer spends around $890 on gifts, food, and decor, making this a prime time for businesses to reach customers and …
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Website Audit Checklist – 25 Points Every Business Owner Should Review
When was the last time you gave your website a thorough checkup? If you’re like most business owners, it’s probably been a while. Think of a website audit like a health exam for your online presence—it helps you catch problems before they become expensive headaches and identifies opportunities to boost your performance. The good news? …
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The Top 7 Elements of a High-Converting Homepage
Your website’s homepage is often the very first impression potential customers have of your business. In fact, research shows that visitors form an opinion about a website in just a few seconds. With website visitors spending an average of 54 seconds to 3 minutes on a homepage, you can expect that they are definitely drawing …
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The Power of Employee-Generated Content (EGC) in Modern Marketing
When people think of content marketing, they often picture polished blog posts, sleek videos, or brand graphics created by a company’s marketing team. But one of the most powerful forms of content comes from a source many businesses overlook—their own employees. Employee-generated content (EGC) is quickly becoming a game-changer for building trust, boosting reach, and …
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How to Supercharge Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful—and free—tools for getting your business in front of local customers. When fully optimized, it not only helps you show up in Google Maps and local searches but also builds trust with reviews, photos, and up-to-date information. Think of it as your …
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8 Social Media Strategies to Boost SEO
Here at KBDC Inc., we often find that clients treat search engine optimization (SEO) and social media as separate strategies. But in reality, these two marketing strategies work best when aligned. While social media signals aren’t direct ranking factors for Google, the indirect impact on SEO is powerful. The right social media strategy can increase …
What Does a Digital Marketing Consultant Actually Do
Do you ever feel overwhelmed by SEO, social media, paid ads, email marketing, and the hundred other tasks that make up today’s online marketing world? You are not alone. Many people have trouble managing these activities, especially when they’re running other aspects of a business. The good news is that there is help out there …
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Why the Best Time to Start Planning Your Holiday Marketing Campaign Is in the Summer
In recent years, “Christmas in July” has exploded in popularity—and it’s easy to see why! From beachside retailer promotions and mid-summer sales to themed parties and holiday décor, people are embracing a fun, festive twist on the traditional December celebration. It’s a playful escape from the heat, and an excuse to gather loved ones for …
5 Lead Magnet Ideas Your Customers Cant Resist
Grabbing someone’s attention and convincing them to share their contact info isn’t easy, especially in today’s digital world that’s overflowing with content. Between privacy concerns, email overload, and unclear value, consumers have valid concerns for not wanting to share their information. But, when you know that you have a great product or valuable service, growing …
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