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How to Build Trust on Social Media
March 11, 2016How to Build Trust on Social Media By now, your company probably has some type of presence on social media. But you may have found that it’s getting more difficult to reach your audience. People are growing tired of being advertised to, and they are especially good at tuning out automated, robotic messaging. Building trust is ...Read More →What are the Benefits of Guest Blogging?
March 4, 2016What are the Benefits of Guest Blogging? Have you been asked to provide someone with a guest blog? You may be flattered at the gesture, but what does it really mean to guest blog, and what benefits will it bring your business? Typically speaking, guest blogging is a great opportunity to gain a bigger following on ...Read More →Try These 8 Tips to Get More Followers on Instagram
February 17, 2016Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard to ...Read More →10 Tips to Help You Write Better Social Media Content
January 28, 201610 Tips to Help You Write Better Social Media Content Content will continue to be crucial for your digital marketing strategy in 2016, so it’s a good idea to redefine the expectations you have for it. Not only does the content on your website and blogs count, but so does the content posted on your social ...Read More →How to Drive Traffic to Your Blog from Facebook
January 14, 2016How to Drive Traffic to Your Blog from Facebook One way to drive traffic to your blog is by posting content on Facebook. The problem is that there is so much noise on Facebook, it can be difficult to get your content noticed. You do have the option to “boost” your posts, but driving organic traffic ...Read More →10 SEO Factors You Can’t Ignore
January 6, 201610 SEO Factors You Can’t Ignore Despite what some say about SEO being dead, an SEO strategy is a critical part of your online presence. Without a well-constructed SEO strategy, your customers won’t be able to find you when conducting their searches. Let’s say you provide residential painting services in the area. When people search for ...Read More →Why Holiday Reputation Management Matters
December 28, 2015Why Holiday Reputation Management Matters You can go through all the trouble to establish a strong holiday marketing strategy, but if your brand doesn’t have a solid online presence, your strategy won’t go far. More consumers will be using the Internet to shop online this holiday season, and they won’t hesitate to spend their time ...Read More →Tips for Making Social Media Work for You
December 11, 2015Tips for Making Social Media Work for You With so much advice regarding social media, it’s hard to know which practices to follow. One minute you’re advised to do this; the next something completely different. One of the reasons why the advice changes so much is that social media is flooded with new content every second. ...Read More →Organic vs Paid: Is there a Winner?
September 2, 2015Organic vs Paid: Is there a Winner? The world of internet marketing can be pretty complex and confusing, especially if you’re trying to figure out how to find balance between paid marketing and organic marketing. While many will claim you should stick to one or the other, the truth is that you can benefit from both ...Read More →5 Paid Search Tips for Beginners
August 27, 20155 Paid Search Tips for Beginners You already know how it works. You type a keyword or phrase into the search ending and a list of results comes up. What you may not realize is that the order of those results is based on a complex algorithm set by the search engines. While there are SEO ...Read More →