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Why Retargeting Should be Part of Your Strategy
April 19, 2018Why Retargeting Should be Part of Your Strategy When a person visits your site and leaves without converting, you shouldn’t have to start the relationship all over again. Obviously, the customer has some need for your product and has learned about what you have to offer. Going back to square one wastes time and money. The ...Read More →5 Facebook Ad Mistakes and How to Fix Them
April 5, 20185 Facebook Ad Mistakes and How to Fix Them Facebook is a powerful advertising tool. If you’re using the social site to connect with customers, share updates on your business and run targeted ad campaigns, you’re making all the right moves. However, you may be making some common mistakes. To ensure that your Facebook ads are ...Read More →How to Get More Personalized with Your Marketing
March 22, 2018How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what an ...Read More →7 Steps to Creating Viral Videos
March 15, 20187 Steps to Creating Viral Videos Are you ready to create a viral video? There is no single way to go viral, which makes it all the more challenging – and interesting! But, if you succeed at your goals, you can generate brand awareness, grow interest in your products and secure new customers. Let’s explore seven ...Read More →3 Great Reasons Why You Need a Social Media Strategy
February 8, 20183 Great Reasons Why You Need a Social Media Strategy Simply existing on social media is not enough to take your brand to the next level. However, many small and midsize businesses jump onto social media without a clearly defined strategy. The problem with this casual approach is that you have no direction – no purpose. ...Read More →Improve Your Website’s Visibility with these Tricks
February 1, 2018Improve Your Website’s Visibility with these Tricks The internet is becoming more crowded by the minute. To help your brand stand out, you need a competitive digital marketing strategy that includes social media, paid ads, SEO and more. Before you get too caught up in visibility, be sure you are following this simple rule: ...Read More →Is SEO Worth the Investment for Small Brands?
January 18, 2018Is SEO Worth the Investment for Small Brands? As a small business, you don’t have money to throw away. Investing in the wrong campaign can hurt your business and make it harder to bounce back than your bigger competitors. It’s no surprise, then, that small brands question an investment in search engine optimization. Is SEO ...Read More →How to Use Your Blog to Improve SEO
December 28, 2017How to Use Your Blog to Improve SEORead More →10 Types of Interactive Content You Should Be Using
October 26, 201710 Types of Interactive Content You Should Be Using Interactive content is successful at attracting attention and driving brand awareness. It’s also a great way to diversify your content marketing strategy. According to 2017 research from Content Marketing Institute and ion interactive, 46% of content marketers use interactive content and 68% agree that it’s an effective ...Read More →Increasing Engagement Through Better UX
October 19, 2017Increasing Engagement Through Better UX You can learn a lot about what people think of your website based on how long they visit. The longer users stay on your site, the more they engage and learn about your business. This is why user experience, or UX, is so important. If you don’t provide a good user ...Read More →