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8 Types of Keywords to Include in Your Keyword Research
June 8, 2020Google keeps us on our toes when it comes to making algorithm updates, but one thing remains consistent: the need for keyword research. Keyword research refers to finding and analyzing the actual search terms that people type into the search engines. You can gain a lot of insight from doing this research, allowing you to ...Read More →Why You Should Be Reviving Old Blog Content (and Tips for Doing So)
May 25, 2020Most bloggers focus on writing new content. While it’s definitely important to add new material, you don’t have to rely on it all of the time. Our digital marketing agency in New Orleans recommends repurposing old articles to keep your blog fresh, update old information and improve content quality. And, these aren’t the only reasons ...Read More →Why is Organic Traffic the Most Important Type of Traffic
May 21, 2020Organic traffic is the most important type of traffic. Paid traffic is important, too, because it’s fast and efficient. However, as soon as you stop paying for the traffic, your visibility goes away. Also, only about half of people searching online will click on an ad. Organic traffic provides you with long-term, low-cost traffic that ...Read More →Putting Together a Helpful FAQ Page for Your Site
May 18, 2020Your Frequently Asked Questions (FAQ) page is one of the most important pages on your website. This is the place where customers go when they want to answer a question or clarify a detail before placing an order. Having a strong, useful FAQ page instills buyer confidence, frees up customer service and also improves search ...Read More →8 Reasons Why Social Media Marketing Should be Part of Your Strategy
May 13, 2020Social media marketing in New Orleans can help grow your business by increasing brand awareness, boosting traffic, and showcasing your products and services. However, 50 percent of small businesses are not using social media marketing to promote their business. This is a huge number! If you have yet to take advantage of social media marketing, now ...Read More →Mobile Friendly vs. Responsive – What’s the Difference?
April 29, 2020When was the last time you pulled out your phone to answer a question quickly? Probably multiple times a day! More people own and use smartphones than ever before, and this trend will continue. This is why it’s important to consider your web design in Baton Rouge and how it functions on mobile. If you ...Read More →How to Manage Your PPC During the COVID-19 Outbreak
April 17, 2020The livelihoods of many businesses have been turned upside down almost instantly due to the COVID-19 pandemic. We’re seeing many businesses shut down across the U.S. and the world, with no real knowledge of when they’ll be open. This requires businesses to be patient yet creative with this ever-changing environment. One of the questions we’re hearing ...Read More →How to Improve SEO on Your Mobile Site
April 13, 2020Looking to improve SEO on your mobile site? With more people visiting websites through their mobile devices, it’s crucial that your mobile site can be found through proper search engine optimization in Jackson MS. Online marketing for mobile sites is not that different from standard SEO practices, though you’ll want to pay attention to certain ...Read More →7 Live Chat Benefits You Don’t Want to Ignore
April 7, 2020If you’ve been thinking about adding live chat to your website, now has never been a better time. With advances in technology, live chat is an accessible and affordable addition to your current internet marketing in Jackson MS. Even though live chat and instant messenger platforms do share some similarities, they are distinct platforms with their ...Read More →Proven Strategies for Growing Your Domain Authority
March 23, 2020Search engine optimization in Baton Rouge is a real concern for anyone who manages a website. It’s difficult to secure a spot on the first page of Google search results, but without this placement, your audience won’t find you. Thankfully, there are many things you can do to improve your rankings and ensure more of ...Read More →