With more than half of Americans saying they will shop on Small Business Saturday, it’s important that your business is prepared! The purpose of Small Business Saturday is to encourage people to shop small during the post-Thanksgiving weekend. Doing so supports local economies and helps small businesses compete with larger retailers. This year, Small Business …
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Who’s ready for the holiday season? Even if you could use more time to prepare, there’s no stopping this time of year! And this season will be like no other. According to a report in Business Wire, U.S. holiday gift spending may drop by $30 billion. The biggest drops are expected to come from clothing …
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If you want to start capitalizing on the number of searches that take place daily on Google, there is a way to do this: sign up for Google Ads. As Google’s online advertising platform, this program allows you to create online ads to reach audiences that are interested in your products and services. The Google …
Facebook is typically the most popular social media platform for small businesses because it’s user friendly and familiar. But as time goes on and small businesses grow, they can expand their presence onto other social platforms like Instagram. Currently, there are 2 billion monthly active users on Instagram for your business to target, so this …
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A competitor analysis is one of the best tools you have! It involves looking at everything that your competitors are doing and seeing how your business stacks up. There are a lot of good reasons why you should perform an analysis of your competitors, such as when creating a new internet marketing strategy or identifying …
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As we head into the New Year, it’s important to brush up on some of the changes that have taken place so that you can prepare your new marketing strategy. When it comes to pay per click advertising, there’s never a dull day! While businesses were dealing with supply chain disruptions, labor shortages and increasing …
Continue reading “Biggest Changes to Google Ads You Need to Know for 2023”
