As a retail store owner, especially of a small or new business, you tend to wear many hats. From training staff to managing inventory, your to-do list may seem never ending. While you know that investing time in internet marketing in Baton Rouge can increase profits and brand recognition, you may not know where to …
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In this day of age, there is no doubt that digital marketing plays a vital role in a business’s overall marketing strategy. Digital marketing makes it possible to tailor messages for specific audiences, and market directly to potential customers who may be interested in their product or service. There are a wide variety of digital …
Taking advantage of all that digital marketing has to offer can be extremely rewarding for any business. While improving things like your search engine optimization in Baton Rouge can help your business’ growth skyrocket, the world of digital marketing can be pretty intimidating for those who feel overwhelmed by all it entails. Thankfully, we’re here …
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In the world of digital marketing, interpreting analytics is key to gaining insight on how your campaigns are performing and areas that need improvement. Unfortunately, many businesses struggle to grasp marketing analytics, which ultimately has a negative impact on their ROI. In this article, you will find 5 simple steps that can help you better …
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While creating a successful digital marketing strategy can feel daunting, you can concisely sum up your ultimate goal in three words: positive customer experience. Since there are many avenues to be considered when improving a digital marketing plan, it’s important to have an uncomplicated, concrete list of solutions to your most common problems. Below, we …
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As a marketer, choosing between a short-form video and a long-form video can be difficult. There are many factors that play into the pros and cons of both types of videos. While consumers tend to have short attention spans when it comes to ads, studies have still shown that long-form videos often perform better. It’s …
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Have you felt like you’ve been blindly spending money on Facebook ads and promotions without getting the results you are looking for? Facebook may offer your business an opportunity to reach more people, but unfortunately, it doesn’t guarantee that your advertisements will produce the number of audience interactions that become available to you. Thankfully, you …
It’s still the beginning of a new year, and it’s not too late to devise a plan for your small business SEO! Unfortunately, the pandemic continues to leave small business owners guessing what interruption will happen next, as well as which direction their consumers’ behavior will head in the months to come. That’s why we’re …
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As technology continues to advance, customers are utilizing their phones for almost everything under the sun! More and more brands are finding that using SMS is a uniquely effective marketing tool. While choosing to take advantage of mobile marketing may seem to require a heavy investment on the app-side of things, becoming an additional notification …
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It comes as no surprise that one of the main ways to increase traffic to your website is through ranking well on Google. But these days, there is another way to be featured above other sites on a quick Google search, and this is through featured snippets, otherwise known as “position zero.” Right now, approximately …
