Content Marketing Tips for Small Businesses No matter what type of business you are running, the key to online success is creating content your potential audience will find useful. Content marketing means creating content that will help you to find new customers and keep the ones you have. When it’s done right, in a high-quality …
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Top 8 Ranking Factors for Local SEO Local SEO is getting more complicated due to the fact that only three listings show up in the search results, and also because of ads competing for the local space. The environment is highly competitive, so in order to have a decent ranking, you have to be spot …
Thinking about Marketing Automation? Here are 3 Questions to Ask Yourself For some business owners, the decision to use marketing automation doesn’t come easy. Marketing automation is a powerful, valuable tool that allows you to streamline tasks, manage multi channel campaigns and track your budget. It also facilitates relationships with your customers because you can …
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5 Secrets to Successful Marketing Automation The more your business can nurture leads and build long-term relationships before prospects are ready to buy your product, the more likely you are to win their approval and increase your conversion rate. To help nurture leads through the marketing funnel is marketing automation software. It takes the tedious …
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Did You Know You Could Do These 10 Things on LinkedIn? LinkedIn is more than just a place to connect with other professionals. It’s a network that allows you to engage in conversation, post content, look for new jobs and wish colleagues a happy birthday. For as much as you can do on LinkedIn, chances …
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Why the Customer Experience Must Include Mobile When thinking about the customer experience, it is absolutely critical that you include mobile in your thinking. Mobile is a major touch point for many customers. With mobile searches surpassing desktop searches as of last year, it’s clear that the mobile experience cannot be ignored. In fact, some …
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3 Tips for Keeping Your Mobile Audience Engaged Once you’ve created a mobile app, you may think that the hard work is complete. Unfortunately, it’s only just begun. Getting users to continue using your app is the real challenge. It’s a common issue for app developers, but that doesn’t make it any less frustrating. Over …
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5 Landing Page Mistakes and Why to Avoid Them Few things in life are truly perfect. Your landing pages included. It’s very difficult to create the perfect landing page that converts the majority of your visitors. Thank heavens for the ability to split test so that you can at least get an idea of the …
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Tips for Creating a Killer Mobile Marketing Strategy Are you interested in amping up your mobile marketing strategy? Creating an effective mobile marketing campaign is crucial if you want to connect with your mobile audience and surpass your competition. More than ever before, people are connected to their mobile devices and using them to research …
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5 Barriers Hurting Your Conversion Rates One of the main purposes of having a website is to convert traffic into leads. If you’re not seeing this happen, it could be that your website is doing you more harm than good. If this is the case, the solution could be something easy, such as a new, …