How to Get More Personalized with Your Marketing There was a time when personalization meant adding a name to an email message. Today, that is no longer the case. Between analytics and big data, marketers can learn a lot about their audience. By creating buyer personas, you can strip down to the basics of what …
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7 Steps to Creating Viral Videos Are you ready to create a viral video? There is no single way to go viral, which makes it all the more challenging – and interesting! But, if you succeed at your goals, you can generate brand awareness, grow interest in your products and secure new customers. Let’s explore …
3 Great Reasons Why You Need a Social Media Strategy Simply existing on social media is not enough to take your brand to the next level. However, many small and midsize businesses jump onto social media without a clearly defined strategy. The problem with this casual approach is that you have no direction – no …
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Improve Your Website’s Visibility with these Tricks The internet is becoming more crowded by the minute. To help your brand stand out, you need a competitive digital marketing strategy that includes social media, paid ads, SEO and more. Before you get too caught up in visibility, be sure you are following this simple rule: be …
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Is SEO Worth the Investment for Small Brands? As a small business, you don’t have money to throw away. Investing in the wrong campaign can hurt your business and make it harder to bounce back than your bigger competitors. It’s no surprise, then, that small brands question an investment in search engine optimization. Is SEO …
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How to Use Your Blog to Improve SEO
10 Types of Interactive Content You Should Be Using Interactive content is successful at attracting attention and driving brand awareness. It’s also a great way to diversify your content marketing strategy. According to 2017 research from Content Marketing Institute and ion interactive, 46% of content marketers use interactive content and 68% agree that it’s an …
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Increasing Engagement Through Better UX You can learn a lot about what people think of your website based on how long they visit. The longer users stay on your site, the more they engage and learn about your business. This is why user experience, or UX, is so important. If you don’t provide a good …
5 Ways to Refresh Your Digital Marketing Strategy When business gets slow, it’s a sign that you need to refresh your digital marketing strategy. Fortunately, you don’t need to do anything significant or expensive to see results. A fresh perspective is good for you and your audience, and it might be all you need to …
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How Artificial Intelligence is Changing Digital Marketing Artificial intelligence (AI) is becoming more commonplace in our everyday lives. Even if you are not particularly technologically savvy, you still use AI more than you realize. Let’s look at an example. As you’re getting ready for work, you check the traffic on your smartphone using a Maps …
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