Are You Following the Best Practices for Facebook & Instagram? When the best practices for Facebook and Instagram are discussed, do you know what they are? If you don’t, you’re not the only one. The rules are always changing, making them hard to keep up with. Nevertheless, you can’t afford to ignore the latest practices. …
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What Ranking Factors Do You Need to Pay Attention To? Ranking factors have a huge impact on where your website ranks in the search results. They never stay the same, which makes it difficult to stay on track. The trouble is, if you don’t keep on top of the latest developments, your site will probably …
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5 Secrets of Effective Online Content Have you ever wondered why some content performs so well and some does not? Great content not only captures your readers’ attention but also leads to conversions. To take your content from good to great, it needs a few things. Let’s explore five key elements that all high performing …
Best Tools for Researching Social Media Marketing Keywords As you probably already know, a solid social media marketing strategy requires more than status updates and engagement. You need strategic planning that addresses your audience’s needs and the things they want to know more about. Keywords are important because they help customers find your content. Researching …
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How to Use LinkedIn for Social Selling In order to successfully sell your products and services, you must have good relationships with your customers. One of the best ways to develop strong relationships is by being active on social media. Using your social channels, you can share information about your industry, keep people updated on …
5 Things People Get Wrong About SEO How much do you know about SEO? As much as we discuss SEO for our content and websites, it’s one of the hardest words to define. Anytime there is complexity in understanding something, misconceptions develop. To make matters more complicated, SEO is always changing. While the original purpose …
From Small to Big: How to Grow Your Startup Growing your startup isn’t just a hopeful business plan. It’s essential to your survival. Starting off takes time, however. Usually, more than people anticipate. How can you take your business from small to big when you are barely making ends meet? There are many tips out …
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7 Powerful Words in Advertising If you want to strengthen your ad copy, head on over to some of the most powerful words in advertising. Words, as we know, sell. Why do you think social media platforms and messaging apps are largely text based? Brands use these channels to communicate their messages with powerful, effective …
Why Retargeting Should be Part of Your Strategy When a person visits your site and leaves without converting, you shouldn’t have to start the relationship all over again. Obviously, the customer has some need for your product and has learned about what you have to offer. Going back to square one wastes time and money. …
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5 Facebook Ad Mistakes and How to Fix Them Facebook is a powerful advertising tool. If you’re using the social site to connect with customers, share updates on your business and run targeted ad campaigns, you’re making all the right moves. However, you may be making some common mistakes. To ensure that your Facebook ads …
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