Small business owners are some of the hardest working people out there. They wear many hats, as they are responsible for increasing sales, delivering customer service, managing bookkeeping, running marketing campaigns and more. Adding LinkedIn to the to-do list might sound overburdening, but small businesses cannot afford to overlook this channel. LinkedIn is one of …
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Is Affiliate Marketing Right for Your Brand
Affiliate marketing is the process of earning money by promoting other people’s products. Essentially, people find a product they like, promote it and earn rewards for completing desired actions. These actions could be visits to your site, completion of a lead form or converted sales. The main benefit to affiliate marketing is that it’s a …
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How to Be Successful with Website Personalization
Website personalization is the process of creating customized experiences for the people who visit your website. This gets a far better response than a generic website that appeals to no one in particular. Personalization can be tricky. If you don’t personalize your website enough, you won’t connect with the right people. If you go overboard …
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Five Quick Tips to Boost SEO in 2019
Search engine optimization in Jackson MS looks a lot different than it used to. Rather than stuffing content with keywords, SEO is now focused on factors like content quality, optimization, page speed and mobile friendliness. And, as people start searching the internet using their voice, we can expect that SEO will focus on semantics. It …
3 Popular Website Features that May Be Hurting Your Conversion Rate
New site features are added all the time, but this doesn’t make them the right fit for your site. You have an audience to satisfy, so you must think clearly about the features you add and what value they bring to users. Remember, less is more, especially when you want visitors to complete a desired …
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Keep Your Brand Fresh with these Social Media Content Ideas
The last thing you want to do is create social media content just for the sake of it. Rather than boring your audience with another predictable post, leave them feeling happy, engaged and inspired. Following a highly strategic and targeted social content calendar ensures each post is working toward your larger goals. In this post, …
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5 Reasons Your Brand Needs a YouTube Channel
Is your brand on YouTube? It should be. YouTube has over 1.9 billion monthly active logged-in users. Roughly 400 hours of video are uploaded to the network every minute, and over one billion hours of video are watched daily. With so much content to enjoy, people can’t help but get hooked. In fact, many people …
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Using Pay-Per-Click to Grow Your Small Business
Pay-per-click advertising is a way to generate clicks by advertising on the search engines. PPC ads are sponsored ads usually placed at the top of the search results pages. They are marked with “ad” and always placed above the organic listings. PPC has a reputation for being expensive, but this is only the case if …
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Try These 8 Tips to Get More Followers on Instagram
Try These 8 Tips to Get More Followers on Instagram By now you probably know that Instagram is a growing channel that lets businesses engage their customers. You can use the channel to humanize your brand, highlight your product or service, recruit future employees, entertain customers and generate new business. The thing is, it’s hard …
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Simple Ways to Boost Sales with Email Marketing
Simple Ways to Boost Sales with Email Marketing Email marketing is one of the most successful marketing strategies available to businesses of all sizes. In fact, studies show that email marketing generates more sales than social media, and that the median email marketing ROI is 122%. If you’re not seeing favorable results, it’s probably time …
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