What are the Key Features of a Mobile Friendly Website?

There is a lot of confusion surrounding mobile friendliness because of terms like “mobile optimized,” “mobile first” or “responsive.” In simple terms, a mobile friendly site is a website modified to fit a user’s mobile device. The best approach when creating a mobile friendly site is to choose a responsive web design in Baton Rouge. This way, your site will automatically adapt to the user’s screen.

Below you’ll find some of the best tips for creating a mobile friendly website that’s fast, easy to navigate and enjoyable to use.

Responsive Design

Let’s expand a bit more on what a responsive design is. When a user visits a responsive website, it detects the user’s screen size and orientation and adjusts the layout accordingly. This provides users with the best experience possible. If they have to zoom in and zoom out to see what they need, they’ll probably leave your site for something else.

Optimized Media

Make sure that you test all media on your site – images, videos, infographics, etc. – to ensure it loads properly and doesn’t weigh down your site. There’s nothing worse than visiting a site for its media and having it not work properly. Here are some best practices to follow when optimizing images for mobile friendliness:

• Choose the right file format (PNG, JPEG, GIF)
• Select the proper level of image compression
• Resize images
• Reduce resolution
• Use consistent image sizes and styles
• Name image files for SEO purposes
• Fill out captions and alt text

Readable Fonts

Mobile friendly templates generally provide easy-to-read fonts, but it’s still worth playing around with them. But there are a few things to keep in mind. First, pay attention to size. No one wants to have to squint to read your content, so choose a font that’s large and easy to see.

Second, stick to basic fonts like sans serif. These fonts are easier to read on mobile devices because they have clean lines. Novelty fonts may look cool, but they’re often hard to read, particularly on small screens and with glare.

Finally, don’t use too many fonts. Again, it may be fun to apply different fonts to your content, but this will only confuse visitors. Stick to 1-2 fonts, such as your main font and subtitle font.

Proper Text Formatting

Another element to pay attention to is text formatting. Consider that people on their mobile devices are usually just scanning content to find the information they need – they’re not settling in to read a novel.

With the above in mind, write short blocks of text and break them up with headlines and bulleted lists. This allows visitors to pull out the most important information. Also, keep paragraphs and sentences short. Too much content can frustrate or bore visitors.

If you are looking to further improve or optimize your mobile web design in Baton Rouge, schedule a free consultation with KBDC, Inc. We look forward to speaking with you and learning about your company!