5 Surprising Industries That Still Benefit from Internet Marketing
When you think about “internet marketing,” what images come to mind? For many people, it’s ecommerce shops, tech startups, and social media influencers. While these industries do rely on internet marketing, they aren’t the only ones. In fact, there are many unique or unexpected industries that can benefit from this type of marketing, allowing them to reach more people and grow their bottom line. Below, we explore a few of these surprising sectors and how they leverage internet marketing to stay relevant and profitable.
1. Funeral Homes and Memorial Services
Funeral homes might not be the first businesses that come to mind when thinking of internet marketing, yet families researching funeral services often begin their search online. Having a strong digital presence allows your home to provide emotional support, transparent information on pricing, and a quick way for families to reach out during difficult times.
One of the best strategies for this industry is local SEO. Optimizing Google My Business listings and ensuring accurate contact information can help local families find your services easily—something that’s invaluable during such a difficult time.
Content marketing can also help. Be sure to craft content that is compassionate and informative, touching on subjects like grief counseling, funeral etiquette, and burial options. Encourage families to share their experiences through online reviews to build trust in a sensitive industry.
2. Agriculture and Small-Scale Farming
Today’s consumers want to know where their food comes from, and they’re often willing to pay premium prices for farm-fresh produce or ethically raised livestock. Online marketing helps farmers reach a broader audience, communicate their sustainability practices, and nurture direct relationships with end-consumers.
This industry can significantly benefit from social media, as they can use platforms like Instagram and Facebook to share their story and bring people behind the scenes of daily farm life. Leverage live streams and video content to show your methods for planting, harvesting, and animal care. Weekly or monthly newsletters announcing what’s in season and available for delivery or pickup can also help boost consistent sales.
3. Antique Shops and Collectible Dealers
Antiques and collectibles are niche, but that doesn’t mean they’re confined to local foot traffic. Enthusiasts around the globe look online to find rare pieces. Dealers who invest in internet marketing can turn their quaint brick-and-mortar stores into international marketplaces that collectors know and trust.
For this industry, online marketplaces, dedicated ecommerce stores, and a strong SEO strategy are most effective. Setting up an Etsy shop or dedicated ecommerce store allows you to list unique items, though be prepared to update them often. As far as an SEO strategy goes, focus on optimizing product listings for highly specific vintage or collectible keywords. Social proof, such as customer testimonials and social media mentions, also builds credibility and shows the uniqueness of your inventory.
4. Specialty Repair Services
From musical instrument repair to antique clock restoration, specialty repair services cater to niche audiences—yet those audiences still turn to search engines when something breaks. A robust digital strategy helps these businesses stand out from generic repair shops that lack the necessary expertise.
How-to videos and tutorials can share short tips or behind-the-scenes repair demonstrations, allowing you to show off your skill while also attracting DIY enthusiasts. We also recommend optimizing your Google My Business and local review sites (e.g., Yelp) to appear prominently when people in your area search for “[specialty repair] near me.” You can even consider posting before-and-after photos of repaired items to demonstrate your quality of work.
5. Non-Profit Organizations and Charities
Non-profit organizations rely heavily on awareness, engagement, and donations. While word of mouth and traditional advertising still play a role, online marketing opens a window to connect with supporters worldwide—an especially critical factor in times of crisis or fundraising drives.
Social media campaigns with eye-catching graphics and heartfelt stories are a powerful way to connect people with your messaging, encouraging shares and likes. Email newsletters also work well for this industry, as it gives nonprofits a chance to update donors and volunteers on the organization’s activities and accomplishments. To encourage people to donate or support your cause, integrate simple, secure donation methods directly on your website.
Expand Your Business’s Reach with Internet Marketing
Industries that may seem far removed from the digital sphere still gain immense value by embracing internet marketing. Whether it’s funeral homes leveraging empathetic online content, farmers showcasing seasonal produce on social media, or antique dealers expanding their sales globally—online visibility can be a game-changer. Reach out to KBDC Inc. at 844-412-8786 to learn how tapping into digital platforms can broaden your business’s reach.