5 Things Every Influencer Marketing Strategy Should Have
Influencer marketing packs some punch into your New Orleans internet marketing. To clear up any confusion you might have about influencer marketing, we’ve listed out five key components that every effective influencer strategy should have.
By taking these five things into consideration, you can build a strong influencer marketing program that increases traffic and ROI for your business.
- Set Your Goals
Like any marketing strategy, it’s important to set the goals you hope to achieve by starting an influencer marketing program. I always recommend picking SMART goals, as they help you clarify what you want to do and how you plan to get there. SMART goals conform to the following criteria:
- What exactly do you hope to achieve by working with an influencer? What do you want them to say about you?
- How do you plan on measuring your goal? If influencer marketing is working for you, will you see this in conversions and sales? Increased web traffic?
- The goals you set forth should be realistic and attainable. You should also have the appropriate resources to meet them.
- Are your goals relevant? If you end up reaching them, how will they make a difference for your business?
- Time is money. When do you hope to see results? Make sure your influencer is aware of all deadlines as well.
- Find Your Influencer Network
Influencers are influential to specific groups of people, but they don’t have to be high-profile celebrities. Identify influencers in your network – people who are trusted by their followers and have some degree of expertise in your field.
Some of the ways you can find influencers in your space are by searching hashtags relevant to your industry, conducting research on social networking sites and looking for bloggers on Google.
- Engage with Influencers
Before you ask for anything, build relationships with the influencers you hope to work with. They have an image to uphold as well, so expect them to scrutinize you, too. Some of the ways to engage with them is by:
- Writing blog content and linking back to their original work
- Reposting the influencer’s work
- Retweeting or liking their content
- Crosslinking their content on other social channels
- Identify Earned vs. Paid Influencers
There are differences between earned and paid influencers, so pick the right ones for each channel.
- Earned influencers. These influencers are unpaid endorsers of your product. Usually, they’ll have some type of connection or relationship to you and be willing to endorse your product without any prompting.
- Paid influencers. Paid sponsors are paid for their testimonials. Pricing varies, so be clear about your goals and what you hope to achieve. Also, make sure you work with influencers who follow FTC guidelines.
- Measure the Impact
Finally, pay attention to key analytics to make sure your influencer strategy is working for you. As you discover what is and is not effective, you can make the necessary adjustments to steer your campaigns in the right direction. Key metrics include things like engagement, website traffic, social following and new influencer relationships.
By taking the time to do your research, build the right relationships and identify key influencers, you can develop a strong influencer marketing strategy that drives ROI for your business. For more information on improving your social media marketing in New Orleans, contact KBDC, Inc today.